New Buy Follows April’s Announcement of Seven-Figure Effort Supporting Lucy McBath
Rep. McBath, a Former Everytown Staff Member, Moms Demand Action Volunteer and Gun Violence Survivor, is a Proven Gun Sense Champion in Congress
NEW YORK — Today, Everytown for Gun Safety Victory Fund released a new television ad as part of an expanded effort to support Rep. Lucy McBath in the primary election in Georgia’s 7th Congressional District. Part of a $1,000,000 TV ad buy on broadcast and cable in the Atlanta media market, the ad will tell McBath’s powerful story as a survivor who is fighting for change in office. Everytown Victory Fund is also launching new mail and radio ads today, expanding its paid media effort launched last month. In April, Everytown Victory Fund announced a seven-figure effort to support McBath, a former Everytown staff member, Moms Demand Action Volunteer, and gun violence survivor, and with today’s announcement is now a multi-million dollar effort.
“As Election Day nears, we’re going to make sure every voter knows that Rep. Lucy McBath has been leading the charge for gun safety in Washington,” said John Feinblatt, the head of Everytown for Gun Safety Victory Fund. “Lucy has always gone all out for the gun safety movement, so we’re going all out to get her re-elected, including talking to voters on the airwaves, in their mail boxes, and online, as well as deploying our grassroots army of Moms Demand Action volunteers to turn out gun sense voters for Lucy.”
WATCH NEW TV AD “VOICE” HERE.
TV AD TRANSCRIPT “VOICE”
A breast cancer survivor.
A Delta flight attendant for 30 years.
But then her life changed forever…
[President Obama, 2018 Clip:] Lucy McBath’s son was shot and killed in the parking lot of a gas station.
[President Obama, 2018 Clip:] She turned her grief into hope, and her hope into a seat in the next Congress.
Lucy McBath became a voice for us.
And she’s just getting started.
Rep. McBath, a former employee of Everytown, is a survivor of gun violence, after her son, Jordan Davis, was shot and killed at a gas station in Jacksonville, Florida, in 2012 by a man who thought his music was playing too loud. Everytown for Gun Safety Action Fund endorsed Rep. McBath in January, unlocking the power of thousands of Moms Demand Action supporters in the district.
Rep. McBath has pushed gun violence prevention to the forefront, introducing the Federal Extreme Risk Protection Order Act and ensuring the House passed H.R. 8, which would require background checks on all gun sales, and H.R. 1446, which would address the “Charleston Loophole.”
Since 2017, hundreds of Moms Demand Action volunteer leaders have run for elected office and dozens have won seats – from town council and school board to U.S. Congress. In 2020, forty-three Moms Demand Action volunteers ran for office and won their races, including Rep. McBath.
Last year, Everytown for Gun Safety Victory Fund launched “Demand a Seat,” a new program that trains volunteers and gun violence survivors to run for office and work on campaigns. The program will invest $3 million in educational training and mentorship opportunities for grassroots volunteers considering campaigns at the local, state, and federal levels. Since the launch of Demand a Seat, hundreds of people have expressed interest and more than 250 people have participated in the program from 41 states, including 120 gun violence survivors. Rep. McBath has also addressed the group to share her own journey to elected office. More information on Demand a Seat can be found here.