New Direct Mail, Radio, and Digital Ads Launching This Week As Part of Seven-Figure Effort
Rep. McBath, a Former Everytown Staff Member, Moms Demand Action Volunteer and Gun Violence Survivor, is a Proven Gun Sense Champion In Congress
NEW YORK — Everytown for Gun Safety Victory Fund today announced that it will spend seven figures to support Rep. Lucy McBath in the primary election in Georgia’s 7th Congressional District. The first part of Everytown’s paid communications in this race begins this week, and will include direct mail, radio ads, and digital ads, telling the powerful story of how Rep. McBath turned tragedy into purpose and has spent her time in Washington fighting for Georgia families.
“After living through every parent’s worst nightmare, Rep. Lucy McBath somehow turned her pain into purpose and has been leading the charge for gun safety on Capitol Hill,” said John Feinblatt, the head of Everytown for Gun Safety Victory Fund. “We went all-in to help send Lucy to Washington, and you can be sure we’ll go all out to keep her there, which means mobilizing our grassroots army of Moms Demand Action volunteers and launching a seven-figure voter education campaign.”
VIEW A SAMPLE OF THE MAIL PIECES HERE.
LISTEN TO RADIO AD “VOICE” HERE.
RADIO SCRIPT: “Voice”
A two-time breast cancer survivor.
A Delta flight attendant, for thirty years.
Then, Lucy McBath’s life changed forever…
Lucy’s seventeen-year-old son Jordan was shot and killed in the parking lot of a gas station by a man who thought his music was playing too loud.
Turning tragedy into purpose, Lucy took on the NRA, and won a seat in Congress…
In Washington, she’s working to create jobs, expand opportunity for our communities, and keep us safe.
Leading the charge for background checks on all gun sales.
Fighting for criminal justice reform.
And protecting our voting rights, cosponsoring the John Lewis Voting Rights Advancement Act.
Lucy McBath: The voice we need in Congress.
Rep. McBath, a former employee of Everytown, is a survivor of gun violence, after her son, Jordan Davis, was shot and killed at a gas station in Jacksonville, Florida, in 2012 by a man who thought his music was playing too loud. Today’s announcement follows Everytown for Gun Safety Action Fund’s January endorsement of Rep. McBath, which unlocked the power of thousands of Moms Demand Action supporters in the district.
Rep. McBath has pushed gun violence prevention to the forefront, introducing the Federal Extreme Risk Protection Order Act and ensuring the House passed H.R. 8, which would require background checks on all gun sales, and H.R. 1446, which would address the “Charleston Loophole.”
Since 2017, hundreds of Moms Demand Action volunteer leaders have run for elected office and dozens have won seats – from town council and school board to U.S. Congress. In 2020, forty-three Moms Demand Action volunteers ran for office and won their races, including Rep. McBath.
Last year, Everytown for Gun Safety Victory Fund launched “Demand a Seat,” a new program that trains volunteers and gun violence survivors to run for office and work on campaigns. The program will invest $3 million in educational training and mentorship opportunities for grassroots volunteers considering campaigns at the local, state, and federal levels. Since the launch of Demand a Seat, hundreds of people have expressed interest and more than 250 people have participated in the program from 41 states, including 120 gun violence survivors. Rep. McBath has also addressed the group to share her own journey to elected office. More information on Demand a Seat can be found here.
Background on Everytown for Gun Safety Victory Fund IE Campaign Ads:
Everytown for Gun Safety Victory Fund ads will focus on telling the powerful story of how Rep. McBath turned tragedy into purpose and has spent her time in Washington fighting for Georgia families. Digital and radio ads will begin this week and run through the primary election day on May 24. A ten-piece direct mail campaign will begin next week ahead of the start of early voting by mail and will run through the primary. In addition to Everytown for Gun Safety supporters, ads will target reliable GA-07 Democratic primary voters across the district.