NEW ADS AND POLLING: Everytown Announces $3.6 Million Investment in Nevada

New TV and Digital Ads Launching As Part of Seven-Figure Effort

98% of Nevada Voters Support Background Checks on All Gun Sales, 86% Say Gun Violence is Important Issue When Voting

LAS VEGAS — Today, Everytown for Gun Safety Victory Fund and Everytown for Gun Safety Action Fund announced a new $3.6 million paid media campaign in Nevada for the 2022 midterm elections. The effort will focus on mobilizing voters and calling out candidates beholden to the gun lobby for their opposition to common-sense gun safety laws that makes all of us less safe. The ads will run on TV and across digital platforms in the Las Vegas media market. 

“Our polling confirms that Nevadans want candidates who will stand up to the gun lobby and fight for common-sense gun safety laws,” said John Feinblatt, president of Everytown for Gun Safety. “Five years after the deadliest mass shooting in modern American history, Nevada has shown the country what gun safety progress looks like. That’s why Everytown will be on the airwaves to make sure extremists like Joe Lombardo don’t take Nevada backwards.”

As a part of today’s announcement, Everytown also released a new poll in Nevada showing the power of gun safety for voters. A full memo is available here but key findings include: 

• 86% of voters say that a candidate’s position on guns and gun violence prevention is important when deciding who to vote for
• 98% of voters support background checks on all gun sales
• 70% of voters support Red Flag laws, which give families or law enforcement a way to temporarily remove guns from someone who poses a serious threat to themselves or others 
• 76% of voters support the Bipartisan Safer Communities Act, the first major federal gun safety legislation passed in over 25 years 

WATCH “My Neighborhood” HERE

WATCH “Failing” HERE

AD TRANSCRIPT: “MY NEIGHBORHOOD” (30 Seconds)

[Nevada Voter:] There’s been so much violence. 

[Nevada Voter:] Things are changing. 

[Nevada Voter:] Crime in the last couple of years has skyrocketed.

[Nevada Voter:] I had my office broken into. 

[Nevada Voter:] My daughter had a gun pulled on her in our driveway. 

[Nevada Voter:] Never thought that that would be happening in our neighborhood. 

[Announcer:] Joe Lombardo disbanded specialized units like the anti-gang unit and the domestic violence unit. 

There were marked increases in rapes, robberies, assaults, and homicides. 

Then, he cut 112 police department positions. 

[Nevada Voter:] I definitely feel less safe. 

[Nevada Voter:] I don’t want Joe Lombardo as Sheriff, I definitely don’t want him as governor. 

AD TRANSCRIPT: “FAILING” (15 Seconds)

Joe Lombardo’s job is supposed to be fighting crime and he’s failing at that. 

Joe Lombardo disbanded specialized units like the anti-gang unit and the domestic violence unit. 

There were marked increaes in rapes, robberies, assualts, and homicides