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NEW AD AND POLLING: Everytown Announces $2.7 Million Investment in Colorado


New TV Ad Launching As Part of Seven-Figure Effort

92% of Colorado Voters Support Background Checks on All Gun Sales, 83% Say Gun Violence is Important Issue When Voting

DENVER — Today, Everytown for Gun Safety Victory Fund and Everytown for Gun Safety Colorado IEC announced a new $2.7 million paid media campaign in Colorado for the 2022 midterm elections. The effort will focus on mobilizing voters and calling out candidates like Joe O’Dea and Heidi Ganahl who are beholden to the gun lobby and oppose common-sense gun safety laws that keep all of us safe. The ads will run on TV and across digital platforms in the Denver media market. 

The effort also includes $1 million to support state Rep. Tom Sullivan’s run for state Senate in District 27. Tom Sullivan is a gun safety champion, who turned the pain of his son’s murder in the 2012 Aurora shooting into action. His opponent was hand-picked by the gun lobby and holding this seat is critical to maintaining control of the state Senate — and ensuring the crucial gun safety victories of the past few years in Colorado are protected.

“The overwhelming majority of Coloradans are looking for candidates who will stand up to the gun lobby by fighting for common-sense gun safety laws, and our polling confirms it,” said John Feinblatt, president of Everytown for Gun Safety. “Everytown is taking to the airwaves to make sure that Colorado voters know that our historic gun safety victories would be at risk without control of the state Senate or with extremists like Joe O’Dea and Heidi Ganahl in office.”

As a part of today’s announcement, Everytown released a new poll in Colorado showing the power of gun safety for voters. A full memo is available here but key findings include: 

  • 83% of voters say that a candidate’s position on guns and gun violence prevention is important when deciding who to vote for
  • 92% of voters support background checks on all gun sales
  • 78% of voters support Red Flag laws, which give families or law enforcement a way to temporarily remove guns from someone who poses a serious threat to themselves or others 
  • 79% of voters support the Bipartisan Safer Communities Act, the first major federal gun safety legislation passed in over 25 years 



MAGA Republicans are all-in for Joe O’Dea and it’s easy to see why.

Joe O’Dea voted for a measure to ban abortion in Colorado — even in cases of rape or incest

And could help MAGA Republicans pass a national abortion ban.

Like Trump, O’Dea sides with the gun lobby

And would make it easier for dangerous people to get guns — putting our police and communities at risk. 

Joe O’Dea: He’s with MAGA Republicans, not Colorado.