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Everytown Launches Nearly $350,000 Direct Mail Campaign Featuring Survivors of Gun Violence


Mailers Being Sent to Voters in Key State Legislative Battlegrounds in Arizona, North Carolina, Minnesota, Pennsylvania, and Texas

Campaign is Part of Everytown’s More Than $10 Million Effort to Elect Gun Sense Candidates to State Legislatures

NEW YORK — Today, Everytown for Gun Safety Action Fund and Everytown for Gun Safety Victory Fund Announced a $350,000 direct mail campaign featuring letters from survivors of gun violence in battleground states. The mailers are being sent to voters in competitive legislative districts in Arizona, Minnesota, North Carolina, Pennsylvania, and Texas.  The campaign is part of Everytown’s more than $10 million effort to elect gun sense candidates to key chambers of state legislatures across the country. 

“When survivors of gun violence tell their stories, voters understand the urgency of electing gun sense candidates at every level of the ballot,” said Charlie Kelly, senior political advisor at Everytown for Gun Safety. “With this mail campaign, we’re engaging in a personal conversation with voters right in their homes, and drawing a direct line between their state representative’s inaction on this issue and the pain and suffering it has caused.” 

Examples of the mail pieces are below: 

  • Letter from Deborah P. in Arizona
  • Letter from Rolf O. in Minnesota
  • Letter from Susan B. in North Carolina
  • Letter from Michelle R. in Pennsylvania
  • Letter from Mariam E. in Texas

In 2018, Everytown spent more than $2 million in state legislative races, and helped elect and strengthen gun sense majorities in Colorado, New Hampshire, New Mexico, and the Minnesota House. These legislators have already passed landmark gun safety laws.

Last year, Everytown was the largest outside spender in Virginia’s 2019 elections, spending $2.5 million to flip both chambers of the General Assembly to a gun sense majority for the first time in decades. This cycle, Everytown is spending more than $10 million to elect gun sense majorities in state legislative chambers.